A   A   A

Posted: Tuesday, 23 October 2012 4:50AM

America's biggest readers? Teens and 30-somethings



WASHINGTON (Reuters) - The most likely book readers in the United States are high-school students, college-age adults and people in their 30s, with e-book use highest among 30-somethings, a survey released on Tuesday showed.

Seventy-eight percent of Americans had read at least one book in the previous 12 months, with the rate 83 percent among those aged between 16 and 29, according to the survey by the Pew Research Center's Internet and American Life Project.

The survey is part of Pew's effort to assess U.S. reading habits as e-books change the reading landscape and the borrowing services of libraries.

The highest percentage of readers by age was 88 percent, among the 18-24 age group, followed by 86 percent in the 16-17 range. Readers in the 30-39 group trailed at 84 percent.

The lowest percentage of readers was among people older than 65, at 68 percent. The survey covered books in print, in electronic formats and audiobooks.

Among Americans who read e-books, those under 30 are more likely to read them on a cell phone, at 41 percent, or on a computer (55 percent) than on an e-book reader (23 percent) or tablet (16 percent).

Forty-seven percent of younger Americans read long-form e-content such as books, magazines or newspapers. But the highest e-book use was among people 30 to 39, at one quarter.

The findings were the result of a phone survey of 2,986 people aged 16 and older conducted between November 16 and December 21. The margin of error is 2.2 percentage points.

In a separate May 2012 survey, 60 percent of respondents under 30 said they used a library in the past year.

"Many of these young readers do not know they can borrow an e-book from a library, and a majority of them express the wish they could do so on pre-loaded e-readers," the Pew report said.

The library survey was done online, with 6,573 people answering at least some questions and 4,396 completing the questionnaire. No margin of error was given.

Story Copyright 2012, Reuters
Photo Copyright 2012, Getty Images
Filed Under :  
Topics : Business_Finance
Social :
Locations : Washington

Yahoo buying Tumblr for $1.1 billion


Yahoo said it is buying blogging service Tumblr for $1.1 billion cash.

Winning $590.5 million Powerball lottery ticket sold in Florida


A single winning ticket for a record Powerball lottery jackpot was sold in Florida.

VIDEO: Meteoroid impact triggers bright flash on the moon


An automated telescope monitoring the moon captured images of a meteoroid impact. Watch!

National Weather Service gets big computing boost


The National Weather Service is getting a boost that will significantly improve its forecasting abilities.

Google+ struggles to attract brands


Businesses don't seem to be catching on to Google+.

Lower DUI limit to 0.05% blood-alcohol level, NTSB says


The top transportation safety agency voted to recommend a lower blood alcohol limit for drivers.

ABC to start first streaming of live broadcast shows


Disney's ABC network will become the first broadcast network to stream its shows live online.

Modern Etiquette: When a colleague is abusing alcohol


The lovely dinner meeting with my colleague turned out to be a bad dream.

Colorado legislature votes to tax recreational marijuana


The Colorado legislature passed a bill to establish the first tax ever collected on marijuana.

Video game maker drops gun makers, not their guns


Gun manufacturers and videogame makers are delicately navigating their relationships.

Senate passes internet tax bill; fight expected in House


The Senate voted overwhelmingly to give states the power to enforce their sales tax laws online.

They're back: 17-year cicadas to swarm


Colossal numbers of cicadas, unhurriedly growing underground since 1996, are about to emerge.

Starving Jamestown settlers turned to cannibalism in 1609: study


New evidence has revealed Jamestown settlers resorted to cannibalism to survive the harsh winter of 1609.

FDA approves Plan B for girls as young as 15


The USDA said it would allow a morning after pill to be sold to girls as young as 15 years old.

Catholic church excommunicates Brazil priest for liberal views


The Catholic Church has excommunicated a Brazilian priest.