Spencer, IA (ILCDC)--Since 2007, Why Go Back? has been the marketing campaign for the Corridor to retain some of the million plus visitors that come to this region each year. With the end of the 2008-2012 strategic plan, so comes the end of Why Go Back?
Beginning July 1, the Corridor will begin a new marketing campaign that will carry the Corridor through 2016. The campaign slogan incorporates testimonials from residents and businesses throughout the region and is titled: Good- Jobs, People, Life. The purpose of the new campaign is to urge visitors to consider living in the Corridor region because each aspect of living in the region is good. The Corridor’s new campaign will run TV commercials, radio ads, and billboards, electronic ads and more.
Blink Marketing of Okoboji worked with the Corridor to develop the new campaign. “Our job was to create a campaign that will highlight the benefits of living in the corridor region, as a recreational tourist destination, and effectively communicate it is a place where you can also have a great career,” said Jill Harms, President and owner of Blink Marketing.
The Corridor region has proved the location is truly a great place to live and have a career. The campaign is being built around the lives of people, all living in the Iowa Lakes Corridor region. Each person has a different background, occupation, and personal hobby. Despite their differences, each person shares the same passion about where they call home and why they live in the Corridor region. “They can be working at their job and 5 minutes later, they can be enjoying their hobbies: driving a boat on the lake, riding a bike on the open road, or helping with the latest theater production. It is as simple as that. Good –Jobs, People, life,” said Harms.
“There is a great story to tell about the Iowa Lakes Corridor region, and with this new campaign, we will highlight all the region has to offer,” said Kathy Evert, president and CEO of the Iowa Lakes Corridor Development Corporation. “This campaign will have a particular focus on the kinds of jobs, employers, and lifestyles that are available here and will promote to people inside and outside of the region,” Evert commented.
The new marketing campaign will further promote the Corridor’s compelling case as the place to live work and play.