News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Local Headlines

in Local

Child Abuse Prevention Rally

seasons

A rally to support Child Abuse Awareness Month is set for Wednesday.

in Local

Watch and Warning Confusion

nws logo

A service that has been in use for 60 years still causes confusion...

in Local

Wallingford Grass Fire

fireback

The cause of the blaze was a rural Wallingford resident who was burning off a garden...

in Local

School Start Date Legislation Passed

school news

Iowa schools will be able to start the upcoming academic year no earlier than August 23rd...

in Local

Graettinger Accident Lands Milford Man In Hospital

Ambulance Photo

A Milford man was taken to the hospital after his motorcycle struck a pickup...