News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Local Headlines

in Local

Rock Valley Woman Killed In Accident

fatalaccident1240

51-year-old Susan R. Bliek was killed in the Friday evening accident...

in Local

Law Enforcement Reports

lawenforcement1240

Law Enforcement Reports...

in Local

Iowa Great Lakes Featured In the New York Times

newspaper

The article can be found online and will be in Sunday's edition of the New York Times...

in Local

Emmetsburg Car Burglaries

Police

Emmetsburg Police are investigating a rash of vehicle burglaries...

in Local

Hillshire Plant Assault

News Arrest1240 1

A Texas man is jailed after an assault...