News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Local Headlines

in Local

Pheasant Hunting Season

dnr1240

Today marks the start of the pheasant hunting season in Iowa...

in Local

Clay County Deputy Retiring

claycountysheriff

A Clay County Deputy is retiring...

in Local

Building Iowa’s Future Event Held in Spencer

build

A sizable portion of the Iowa GOP statewide ticket was on hand in Spencer on Friday...

in Local

Storm Lake Counterfeit Conviction

courtnews1240

Yoirland Rojas has been convicted of making and using counterfeit credit cards...

in Local

Echo Plus Merging With Hope Haven

hopehaven

Echo Plus of Spirit Lake and Estherville is merging into the Hope Haven organization...