News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Local Headlines

in Local

Iowa Budget

dollar sign

Iowa's State Auditor Mary Mosiman is predicting the state budget will remain positive for the next 11 months...

in Local

Law Enforcement Reports

lawenforcement1240

Law Enforcement Reports...

in Local

Highway 86 Road Work Starts Today

Road Work 1280

Motorists on Highway 86 traveling across Interstate 90 can expect a detour starting today as crews begin to update the bridge over Interstate 90...

in Local

Clay County Disaster Declaration Impact

cash1240

A Presidential Disaster Declaration was approved for the majority of Counties in the KICD listening area last week...

in Local

Dolliver Motorcycle Accident

An Emmetsburg man is injured in a motorcycle accident...