News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Local Headlines

in Local

Clay County Attorney Status

Fresh
gavelparole

The process of replacing a long time Clay County Attorney has gotten underway...

in Local

Emmet County Accidents

Fresh
Car Accident 1280

A pair of accidents in Emmet County resulted in an injury and an arrest. Estherville, IA (KICD) – A Bancroft…

in Local

I-90 Construction Update

Fresh
Road Work 1280

Interstate 90 travelers are advised of "construction ahead" in southwestern Minnesota...

in Local

Ia Veteran Missing Photo

OLYMPUS DIGITAL CAMERA

Efforts to track down a photo of an Iowan killed in the Vietnam War have turned up an image...

in Local

Prom Safety

prom

Annual high school proms are happening, and a reminder to students to make their's a safe event...