News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Local Headlines

in Local

Rockwell City Teen Missing

Police

A 16-year-old from Rockwell City has been missing for a few days...

in Local

Sanborn In Need Of Ambulance Volunteers

ambulance

Anyone interested in volunteering can get in touch with Sanborn City Hall...

in Local

Farmers Coop Society Smoldering Corn

corn

The Coop is currently in the process of moving approximately 2.5 million bushels of corn...

in Local

Accident Sends Three To Hospital

ambulance

Three were taken to the hospital after a four vehicle accident near Royal...

in Local

Rock Valley Woman Killed In Accident

fatalaccident1240

51-year-old Susan R. Bliek was killed in the Friday evening accident...