News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Local Headlines

in Local

Pheasant Hunting Season

Fresh
dnr1240

Today marks the start of the pheasant hunting season in Iowa...

in Local

Clay County Deputy Retiring

Fresh
claycountysheriff

A Clay County Deputy is retiring...

in Local

Building Iowa’s Future Event Held in Spencer

build

A sizable portion of the Iowa GOP statewide ticket was on hand in Spencer on Friday...

in Local

Storm Lake Counterfeit Conviction

courtnews1240

Yoirland Rojas has been convicted of making and using counterfeit credit cards...

in Local

Echo Plus Merging With Hope Haven

hopehaven

Echo Plus of Spirit Lake and Estherville is merging into the Hope Haven organization...