Spencer, IA (KICD)–23 students from Iowa State University presented their recommendations to four Spencer businesses as a part of the Spencer Retail Initiative on Wednesday evening.
Linda Niehm, an associate ISU professor who teaches the students in retail merchandising and entrepreneurship courses, tells KICD News that this was a great opportunity for the students to mesh with the real world.
Niehm says this was the final presentation for the students after months of work.
Carrie Nelson with Carrick’s Hallmark was impressed as their plan had a focus on attracting a younger demographic.
Some of the ideas for Carrick’s included a scarf project, a holiday stocking stuffer bar, and a kitchen area redesign.
Joanne Schar with Arts on Grand says sometimes they feel as if they are Spencer’s best kept secret.
Some recommendation for Arts on Grand included hosting gallery receptions, better lighting, and better utilization of window displays.
Clay County Regional Events Center General Manager Scott Hallgren says it was nice to get a fresh perspective.
Themed dinner parties and a charity drive were also recommended for the Events Center. Students Rebecca Hensah and Heather Swanson were a part of the Events Center team.
Goalkick Sporting Goods also took part in the project with store layout changes the focus of their presentation. A final report will be submitted to all of the participating businesses in the coming weeks.