Photo: KICD AM

Spencer, IA (KICD) — Have you ever signed up to receive text messages from a retailer or radio station to receive advance notice of breaking news or special discounts? If you have, you’ve probably received a text message in the past few days asking you if you want to continue getting those alerts. Those messages aren’t a scam. New FTC requirements mandate that any companies sending out marketing text messages must have members confirm that they want to continue their subscriptions. If you don’t reply, you won’t be receiving any more of their alerts. Like many other text message providers, KICD-AM, CD 107.7 and Lite 104.9 are doing the re-opt process to comply with the Federal Telephone Consumer Protection Act. It was originally designed to protect consumers from telemarketer harassment. It now covers text messaging because these messages are also delivered by phone. The law went into effect October 16th and it requires consumers who sign up for text messages to acknowledge two things 1.Text messages come from an automated system 2.Consent is not required to purchase goods and services, Other than agreeing to that, nothing about our text message services will change. You will continue to receive alerts of school cancellations and contest information texts. Standard carrier message and date rates may apply.